Public affairs for consumer goods and retail
What has to be on the packaging is decided long before the shelf.
Public affairs for manufacturers, retail and brand owners between the circular economy, labelling and supply chain due diligence.
Starting point
Regulation now reaches consumer goods across the product life cycle: what goes in, how it is packaged, what is printed on it, and what happens to it at the end. Each of those points now has its own rulebook.
The packaging regulation, the supply chain directive and the green claims rules interlock and often hit companies simultaneously, with different deadlines and partly contradictory requirements.
On top of that comes a media public that negotiates consumption topics emotionally. A factually correct position is not enough, it also has to survive a headline.
What it comes down to
Packaging and circular economy
Recyclate quotas, reuse targets and collection systems change production and logistics.
Labelling and advertising
Nutrition labels, origin marking and green claims are politically contested.
Supply chain due diligence
Evidence duties reach deep into procurement and tie up considerable resources.
Retail and e-commerce
Platform regulation and price transparency rules shift distribution channels.
Live dossiers
Packaging and circular economy rules
Recyclate quotas, reuse targets, extended producer responsibility.
Supply chain due diligence
Evidence duties, liability, reporting formats.
Labelling and advertising restrictions
Nutrition labelling, origin, green claims.
Retail and e-commerce
Platform duties, price transparency, cross-border shipping.
How we work in this sector
High-Level Strategy & Campaigning
A business strategy becomes a communications programme that reaches its goals faster.
Stakeholder & Network
Simply "knowing" people adds nothing. Robust relationships of trust with decision-makers do.
Professional Analysis & Monitoring
Curated monitoring of initiatives, draft legislation and public debate - assessed against your business goals.
Frequently asked
Which regulation currently hits consumer goods hardest?
The European packaging regulation, because it affects product design, procurement and logistics at once and works with hard deadlines. Right beside it sit supply chain due diligence duties and the rules for environmental claims in advertising.
Is an industry alliance better than going it alone?
Usually yes. Consumption topics are negotiated politically as industry questions, not as individual cases. A jointly carried proposal has considerably more weight, provided competition law and internal coordination are properly organised.
How do you handle critical media coverage?
With preparation rather than reaction. We establish in advance where the exposure lies, what evidence is available and who can credibly speak for the company. When something happens an agreed position is ready rather than still being drafted.
Other sectors
Telecommunications
Network rollout, spectrum policy and data protection rules decide how much room to invest remains.
Open sector pageEnergy & Infrastructure
Decarbonisation, grid expansion and the redesign of the electricity market are happening at once.
Open sector pageFinancial Services & Insurance
Supervisors in Vienna, Brussels and Basel reach directly into day-to-day business.
Open sector page
Facing an issue in this sector?
A first conversation usually settles quickly whether and how we can help.